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Nielsen BASES Workshop

  • Room 3180 975 University Ave Madison, WI USA (map)

Hosted by the Graduate Marketing Network
Date: Apr 6 2016 2:30 PM - 4:00 PM
Location: Grainger Hall 3180

Please join GMN for a Nielsen BASES Workshop hosted by Stephen Griffiths—Consumer Insights Associate at General Mills & 2015 UW MBA Alum (ACN).

What is BASES?
• Our mission is to help our clients grow through successful innovation on their brands.
• We use a pre-market sales forecasting system:
– Measures consumer interest in new initiatives and relaunches
– Combines consumer measures with marketing plan information to forecast sales volume
– All prior to marketplace introduction
• The system is used to evaluate, diagnose, and improve the potential of new product initiatives and relaunches.