Hosted by the Graduate Marketing Network
Date: Apr 18, 2016
Time: 12:15 PM - 1:00 PM
Location: 2339 Grainger
Do consumers believe that the cookies they baked using attractive cookware taste better than the same cookies made with less attractive equipment? Join GMN and Professor Page Moreau as she discusses her research on the influence of product attractiveness on consumers' self-perceived task performance.
Pizza, beverages, and snacks will be provided.