Back to All Events

GMN Lunch & Learn: Design Driving Performance Perception

  • 2339 Grainger 975 University Ave Madison, WI USA (map)

Hosted by the Graduate Marketing Network
Date: Apr 18, 2016
Time:  12:15 PM - 1:00 PM
Location: 2339 Grainger

Do consumers believe that the cookies they baked using attractive cookware taste better than the same cookies made with less attractive equipment? Join GMN and Professor Page Moreau as she discusses her research on the influence of product attractiveness on consumers' self-perceived task performance.

Pizza, beverages, and snacks will be provided.

Earlier Event: April 16
Spring Ball: A Gatsby Party